The BLM has developed a number of approaches to assist newcomers in the media in acquiring professional competence. As a key measure for training and further education, it organises workshops and participates in training institutions with financial or human resources. In addition, it has set up Radio services like M 94,5 in Munich and afk max in Nuremberg and the television channel afk.tv for on-air training of new staff. In 2006, the BLM earmarked a total of approx. 900.000 Euros for training and further education measures.
The workshops organised by the BLM comprise courses for editors, trainees, presenters/announcers and technical staff working in the commercial radio and television stations in Bavaria. The BLM also cooperates on the board of MedienCampus Bayern, an institution which was set up to coordinate and interlink all activities offered in Bavaria for the training and further education of people working in the media.
Together with the Bayerische Akademie für Werbung und Marketing, the BLM developed a one-year training course for media marketing. The BLM is a cofounder of the Bayerische Akademie für Fernsehen, which offers full-time and starter courses specifically devised for the demands of the television sector.