The annual FA survey also includes an analysis of the views and wishes of viewers and listeners. Secondary assessments provide the stations with data for programme analysis and programme planning. In addition, the BLM conducts studies on the image and acceptance of the Bavarian broadcasting services or on special formats, e.g. radio for youngsters, programmes on cultural issues or broadcasts offering advice and service information.
Apart from programme contents, the analysis also covers the effects broadcasts could have on consumers. Priority is given to the aspect of media education; as an example, investigations centre on the effect which cartoons could have on children, or the competent use of the internet by minors.